Communication and Technology Resources

In recent years, many nonprofits are learning the advantages of using technology and online social networking platforms to support their organizational goals: including marketing, event promotion, volunteer & member recruitment, information sharing, and more. This has proven to be especially important during the pandemic when it was difficult to share information about programs, events and meetings in-person. Promoting the work being done in your park communities requires a larger digital footprint and social media presence.

PTNY has resources for Friends that will help you build out your social media accounts, stay active, relevant, and engaged on social media, create a newsletter, build a website, and more.

For full access to all available resources, become a member today.

 Friends-to-Friends Workshop: Using Instagram to Support Your Organization


This workshop in our 2021 Friends-to-Friends series focuses on the value of Instagram as a tool to promote, market and ultimately support the work Friends do in our state parks and historic sites. We do a deep-dive into best practices for using Instagram and we explore the benefits of investing time into using this platform to support your organization. We spend some time comparing Instagram, Facebook and other platforms that folks might use, examine strategies for using Instagram to support your organizational needs, and examine tips for creating a good post.

This workshop features insight from Maria DiSalvo, Marketing and Communications Manager at Walkway Over the Hudson.

Five Reasons to Build a Website for Your Friends Group

Having your own website as a Friends group provides a platform from which you can directly fundraise, announce events, and tell the the story of your group. Here are five ways that having a good website can benefit your nonprofit.

Technology Resources for Members